Turtle Mats first found their place in the muddy fields of county fairs across the country. James was often there in person, showing visitors how well they trapped dirt and helped keep homes clean. Those early days, meeting people face to face and sharing a simple, practical solution, set the tone for everything that followed. It’s a reminder of where we began, and the care that still guides us today.

In 2004, we published our very first catalogue, a carefully crafted collection showcasing our designs, new products, and helpful tips on caring for your doormat. It was more than just a catalogue; it was a way to share our passion and connect with everyone who values quality and thoughtful design. Thanks to your ongoing support, we’ve continued this tradition every year since. Over time, our collection has grown to include more than 100 unique designs, each made with the same care and attention that began it all.

We launched our hugely popular collaborations were with two much-loved British design houses —Morris & Co. and Scion Living. Brought together by a shared respect for pattern, colour and quality, these partnerships have grown steadily over the past eight years. From the intricate detail of William Morris' motifs to bold, contemporary prints, the collections have brought a distinctive design perspective to our range—timeless, characterful and thoughtfully designed.

We've built a range of successful in-house "Turtle Collection" designs and are working with some of the brightest and best in design such as Morris & Co., Scion Living and Dee Hardwicke. We are very proud to have had your support for the last 30 years, so thank you from all of us here at Turtle Mat.